Delightful Black America/ Fairies Trade Booklet Enoch Morgan's Sons Co.Sapoloio*

Description

Description:  This delightful Black Americana Victorian Trade Booklet is for "Enoch Morgan's Sons Co. Sapoloio." Image on front page is of "The Modern Household Fairy". She is beautiful with long flowing hair and wings. She is carrying a bar of Sapolio Soap. The in sides pages has a picture of a woman looking down at her servent scrubbing the floor and getting nowhere. The second page has the scene of two servents trying to clean pots and pans. When yor turn the half page it show the woman getting help from the soap fairy and the servent very happy the pots and pans shine. The next page has the master of the house upset his treasure in stained and the lady of the house laments because her mantel and table are dull and the child drinks the cleaning fluid that is poison. Trun the half page and they are happy all is clean and boy is safe, because they use the SAPOLIO soap. The last picture they are covered in ink and tar. The ad on the next page warns pleople about Pirates - Counterfeiters - Imitators. Always note the color of the wrapper and band and the SAPOLIO, and take nothing in its stead, and you will not be swindled. The last page Thay are happy they are clean. This booklet is unique because the half page forms the picture for the next page. It is very cleverly down. Donaldson Brothers. Five Points, N.Y.
Brief History of Trade Cards by Ben Crane
Over a century ago, during the Victorian era, one of the favorite pastimes was collecting small, illustrated advertising cards that we now call trade cards. These trade cards evolved from cards of the late 1700s used by tradesmen to advertise their services. Although examples from the early 1800s exist, it was not until the spread of color lithography in the 1870s that trade cards became plentiful.
By the 1880s, trade cards had become a major way of advertising America's products and services, and a trip to the store usually brought back some of these attractive, brightly-colored cards to be pasted into a scrapbook.
Some of the products most heavily advertised by trade cards were in the categories of: medicine, food, tobacco, clothing, household, sewing, stoves, and farm.
The popularity of trade cards peaked around 1890, and then almost completely faded by the early 1900s when other forms of advertising in color, such as magazines, became more cost effective.
Although trade card collecting began over 100 years ago, today's strong interest in trade cards began relatively recently. Trade cards that were bought for ten cents thirty years ago frequently bring ten dollars or more in today's market--and some have even sold for over a thousand dollars.
Condition: Corners and edges are slightly worn. No tears nor creases.  The back cover has some wear. The booklet is held togther by a small string.
Shipping: .00 for First class mail. Items are shipped out every Monday morning.
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7/2012
Nancy